01. /DEV/ROOT

Building Digital
Realities.

Specialized in high-performance web applications and immersive digital experiences.

Featured Project: Tortilleando

A comprehensive platform finding the best Tortilla de Patata.

View Project

<Services />

  • + Custom Website Development
  • + Web Application Architecture
  • + UI/UX Implementation

Available for freelance projects.

The Novelist

The Dance of
Life and Death

A philosophical fantasy novel exploring the eternal struggle between existence and oblivion. Currently in the editing process, weaving a tapestry of fate, choice, and consequences.

Read Excerpt (Coming Soon)

Level 99 Copywriting

Gaming
Copywriter

Easter Eggnigma

Hero Campaign
2022
Context & Objective

As Head Copywriter for Buff, the goal was to create a compelling reason for players to spend accumulated Buff Points during Easter.

The Creative

"Surprise Eggs" in the store—mystery purchases driving curiosity and gamification.

The Result

All eggs sold out in 2 hours.

Easter Eggnigma Main Campaign Visual
Easter Eggnigma Mobile/Small Visual

Buff Effect

Community Event
2022

"We searched for a way to show Buff as legit as well as giving players a reason to spend Buff Points, so we came up with Buff Effect, an event in which players spend Buff Points to save the world."

Buff Effect Promo Visual

Buff Rebranding

Brand Voice
2022

The Mission: Transform a utility app into a lifestyle brand for gamers.

The Approach: Speak "Gamer" fluently. Authentic, meme-aware, and community-driven.

Key Messaging
"Welcome home, gamer."
"Meet Buff, the ideal gamer’s reward program..."

BUFF

Level Up Everywhere

Playtika - "Words Magic"

In-Game Event
2020

Context: A Scrabble-like game where players want better tiles for more points.
Objective: Create an event where players submit words to get better tiles.

Playtika Words Magic Visual 1
Playtika Words Magic Visual 2
Target Audience

40+ Women (US)

Creative Concept

Magic Spells – "Say" a spell, put tiles in a hat, pull out better ones.

Playtika - "Splendorland Resource Rush"

4-Day Event
2020
Brief & Objective

Create a 4-day event where players gather resources and compete in teams, giving them a compelling reason to play day after day.

The Creative
  • • Surprising in-game pop-ups triggered during gameplay.
  • • VIP Facebook post featuring a mini-story about the "Island of Splendorland".
Splendorland Visual 1
Splendorland Visual 2

04. /CONNECT

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