Level 99 Copywriting
Gaming
Copywriter
// MISSION BRIEF
Passionate about collaborating with designers to craft precise communications that connect brands with their followers. I leverage a full inventory of storytelling, UX, and AI expertise to meet the needs of any audience. Whether developing engaging narratives, crafting memorable slogans, or writing social media copy, I deliver high-quality content that resonates. My ultimate quest? To bridge the gap between you and your customers with words that land a critical hit.
Easter Eggnigma
Hero CampaignContext & Objective
As Head Copywriter for Buff, the goal was to create a compelling reason for players to spend accumulated Buff Points during Easter.
The Creative
"Surprise Eggs" in the store—mystery purchases driving curiosity and gamification.
The Result
All eggs sold out in 2 hours.
Buff Effect
Community Event"We searched for a way to show Buff as legit as well as giving players a reason to spend Buff Points, so we came up with Buff Effect, an event in which players spend Buff Points to save the world."
Buff Rebranding
Brand VoiceThe Mission: Transform a utility app into a lifestyle brand for gamers.
The Approach: Speak "Gamer" fluently. Authentic, meme-aware, and community-driven.
Key Messaging
"Welcome home, gamer."
"Meet Buff, the ideal gamer’s reward program..."
BUFF
Level Up Everywhere
Playtika - "Words Magic"
In-Game Event
Context: A Scrabble-like game where players want better tiles for more
points.
Objective: Create an event where players submit words to get better tiles.
Playtika - "Splendorland Resource Rush"
4-Day EventBrief & Objective
Create a 4-day event where players gather resources and compete in teams, giving them a compelling reason to play day after day.
The Creative
- • Surprising in-game pop-ups triggered during gameplay.
- • VIP Facebook post featuring a mini-story about the "Island of Splendorland".
