Services:
Copywriting Content Writing, and UX\UI Writing.
I write stories to meet your needs.
Here are some of my favorite projects as a Gaming Copywriter:
Easter Eggnigma
Context
For approximately a year, I served as the head copywriter at Buff, a startup that rewards gamers with Buff Points for playing games, which they can later redeem for various items.
Objective
A way for players to spend their accumulated Buff Points. A reason to buy for Easter.
Target Audience
Gamers of top online games worldwide, such as Valorant, Call of Duty, and Fortnite.
Creative
I've created surprise eggs in the store, which the players buy and don't know what they'd get.
Result
All eggs were bought in two-hours time.
Buff Effect
Context
We searched for a way to show Buff as legit as well as giving players a reason to spend Buff Points, so we came up with Buff Effect, an event in which players spend Buff Points to save the world.
Target Audience
Gamers of top online games worldwide, such as Valorant, Call of Duty, and Fortnite.
Creative
I've created surprise eggs in the store, which the players buy and don't know what they'd get.
Result
All eggs were bought in two-hours time.
Words Magic
Context
A scrabble-like game in which I worked at Playtika, players want better tiles for more points.
Objective
Create an event where the player will submit words and get better tiles. Reason to play.
Target Audience
40+ women in the US.
Creative
Magic. The player puts the Tiles into the hat and pulls out better ones.
I've made spells that the player 'say' & an engaging Facebook post where they choose their preferable spell.
Words Charades
Brief
Create an event that will make the player connect to the new collectibles in the game & want to get them.
Creative
Charades. The player had to guess the words using the Scrabble-like minigame.
Target Audience
40+ women in the US.
Result
So many players played that the Monetization Team had to shut down the event before too many prizes were distributed.
Splendorland Resource Rush
Brief
Create a 4-day event where the players will gather resources and compete in teams.
Objective
Reason to play.
Target Audience
40+ women in the US.
Creative
The players used different minigames to acquire resources and win the grand prize with their team.
I made surprising pop-ups that were triggered by the player while playing.
As the VIP Facebook post, I created a lovely mini-story about the Island of Splendorland.
